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Please oh please bring back Tail Spin too!!!!
Was hoping for a throwback to the April 1, 2009 logo. That one is my favorite.
Craft drinkers have very little brand loyalty either individual beers or to breweries. They'll drink Organic Soulcrusher Sour Quad Dunkle IPA because it's "craft" and "authentic" and "real" and then move on to the next new hotness. For a business, it's incredibly hard to operate in that kind of environment where margins are so tight and demand can spike and drop so suddenly. So as a brewery owner, why would I not want to minimize some financial risk by tying myself to a larger brand with better distribution and procurement options who can increase my margins and help smooth the otherwise rough waters?
I'm just not buying the doom and gloom here. There are more and more craft breweries opening every day. Isn't the number over 5,000 now in the US? So what if a major buys out a micro. Congrats to the people who built the business. They finally hit a payday to pay off the millions it took to build a successful brewery. They can pocket the rest and go start another brand.
A brewery is a business. It shouldn't be a shock when they operate like one.
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