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"A lot of processors have pre-programmed clock speed voltage tables," explained AMD's Robert Hallock at CES. "We don't. This is very algorithmic. We analyse power consumption limits, thermal limits, silicon utilisation limits, and out of that boundary, if none of those limits are being met, you can just keep raising clock speed until one of them is. Then you level off the boost and then try to sustain it as long as possible. The system is smart enough to know what's going on inside itself, and adaptive enough to prevent sudden drops in clock speeds."
"There are a lot of discussions going on," says Hallock. "We're capturing the feedback. We wanna take share, we wanna be the best price/performance option, we wanna be the first on people's minds. That's part of the bounding box for pricing discussions as well as paying off the R&D investment... We're looking at what Intel does—and we're not gonna do that. We think people want the choice, and need the choice. The market needs the choice—hopefully we can turn it around."
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