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End of an era.
Dat beer tasting tether yo
This website needs more red carpet.
But let's state this a different way: You're sourcing your hops solely from a competing conglomerate's farming operation, and are shocked that the conglomerate has chosen to stop selling to you? And you're angry they told you now instead of waiting until the last minute so they could allot it all internally first?
Does this rise to the level of an anti-trust lawsuit? If it does, get that ball rolling. If it doesn't... sorry?
They didn't pass a law saying no one in South Africa can sell hops to anyone else, they bought out a farming operation. Being able to throw their weight around is the only reason they exist.
In some cases, these companies had contracts to buy hops in 2017 - and now they are being cancelled. They could probably sue, but who can afford to fight a global megacorp? The playing field is stacked against the small guy.
Anyways, fuck the shareholders. The point is, there are alternatives to ABI and other big beer. You literally could never drink another macro beer in your entire life if folks don't let big beer drive little beer out of business. You can't name many other industries where that is the case in 2017.
Here's another byproduct of these megabiz - the ability to lock down crops for use by their subsidiaries and shut out craft brewers from access to the same ingredients.
This is why your beer dollars matter. This is why craft brewers have an OBLIGATION to look at alternatives to selling out to Megabeer when they want to cash out.
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