Microsoft has started an active campaign to spur people away from using IE6 in favor of, naturally, their own IE8. Their reasons are the same as any knowledgeable tech enthusiast—it’s insecure, it holds back the evolution of the Internet, it smells bad—but anything that gets people off of IE6 is good news to the rest of us.
To start this campaign, MS has targeted users that Just Don’t Know Any Better™ with videos and “web slices”:
The campaign’s first visible elements are a video aimed at online holiday shoppers and a Web slice to promote daily deals at eBay. Web slices are basically live bookmarks that can show miniature Web pages in the browser.
“What we’re doing with the outreach is help users understand how to protect themselves against social engineering threats that exist and to help people understand how Internet Explorer 8 puts people in control of their own privacy online,” said Ryan Servatius, senior product manager for Internet Explorer. via
There may be better alternatives to IE8—and people around Icrontic will be happy to tell you some of their favorites—but any move to free the world of the browser that managed to inspire overly judgmental splash screens is a good one in our book.
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