Today, Xfire announced the launch of its social live video game broadcasting partnership along with Livestream, an Internet-based live video provider. This new feature will be added to Xfire’s already robust gaming platform, allowing users to enhance their experience with Livestream’s live video streaming technology.
The new service boasts streaming video to an unlimited number of viewers, during which the host and their audience can communicate using instant messaging. The service can be viewed on the Internet, through embedding on social networking sites and also on mobile phones.
President of Team Pandemic, Chris Lemley, says,
“We’ve found that Xfire’s live broadcast service empowers us to broadcast live our online leagues and tournaments, while giving the opportunity to interact with fans who tune in to watch us practice and play. Furthermore, it provides a platform where our pros can offer live lessons and tips with audio and text commentary…”
As many major voices in the industry seem to agree, this is a powerful step in the right direction for Xfire/Livestream—benefiting casual gamers, pro gamers, and developers/publishers as a whole—adding much-needed social feedback to an experience that would otherwise not include such engagement. It goes without saying that while gamers will definitely enjoy the benefits of this service, the business world of gaming will be provided the opportunity to engage their players on a much more direct level.
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