The gamemakers work incredibly hard to make this intellectual property, and we're not trying to be Target. We're trying to be Nordstrom. When I say that, I mean good value -- we're trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount; just don't look for 75-percent-off going-out-of-business sales.
David DeMartini, EA SVP of Global Ecommerce (6JUN2012)
Theironhand
Centerline, Michigan Icrontian
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