Price move announcement - AMD Desktop processor s (PIB version)

[Shorty]

Athlon 64's are down in price...

Athlon XP's (almost bizarely) are up in price...

We would like to inform you that on Monday, July 26th, 2004, prices will decrease for

ALL AMD Athlon™ 64 processors, from model numbers 2800+ up to 3800+.
Please note that AMD Athlon 64 FX processors will not be affected by this price move.

In addition, on Monday 9th August, prices will increase for

AMD Athlon XP processors, from model numbers 2800+ up to 3200+.
Submitted by: PressX

Source: AMD UK (http://www.amd.com/gb-uk/Processors/0,,30_292_3952,00.html)

[Thrax]

Makes sense if you consider it.

They're trying to increase the attractiveness of their mainstream Athlon 64 line, and a primary way to do this is a price drop.

However costs must be recouped, so you up the price slightly on the less attractive, yet still well-selling cheaper product.

[Gobbles]

makes sense but is kinda stupid.. Athlon xp processors are still highly in demand. Forcing people to pay extra for them is sounds like something intel would do. Due to the lack of 64 software and drivers people are holding off on the big move and just extending their current systems with newer xp procs.

I personally was planning to move to a 3000 or 3200 xp but not if they are gonna jack me on the price.

Thrax you would rip intel a new ass for doing something like this.. The 64 line maybe their new line but it is far from mainstream. Other than those here who have them, I dont know anyone here locally that has a box with one.

thats my .02

Gobbles

[NiGHTS]

You said it yourself, Gobbles. Athlon XP processors are high in demand, a perfect reason to kick up the price. That way they make the 64 bit processors that more attractive, future technology, lower price. Its going to make the average joe want to buy that instead of the XP. They want to get their customers to move on and make the 64bit mainstream, this is one way to do it.

[Nomad]

It's actually a good marketing decision.

[GnomeWizardd]

smart amd and nomad get rid of that av i got a headache from it

[Thrax]

Your avatar makes my eyes bleed, but you don't see me complaining about it. ;)

[croc_]

Your avatar makes my eyes bleed, but you don't see me complaining about it. ;)

You might want to get that checked out. I don't think thats healthy.

Does this mean the s939 chips wont cost an arm and a leg? Just a leg?