primesuspect
30 Jan 2007, 1:49am
Discussion for the article "Gaming Dad has it His Way (http://www.short-media.com/articles/bk_games)"
The three Burger King video games for the Xbox and Xbox 360 are certainly not the first to be used as a marketing tools (anybody remember Kool-Aid Man for Atari 2600, or Yo! Noid! for NES?). They are, however, probably the most polished advergames to date.
Check it out now in Issue 4! (http://www.short-media.com/issues/4)
The three Burger King video games for the Xbox and Xbox 360 are certainly not the first to be used as a marketing tools (anybody remember Kool-Aid Man for Atari 2600, or Yo! Noid! for NES?). They are, however, probably the most polished advergames to date.
Check it out now in Issue 4! (http://www.short-media.com/issues/4)