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SM-Bot
28 Oct 2003, 6:23pm
Yesterday, the online music retailer Napster unveiled its own prepaid cards to target teenagers and others without credit cards. A $15 (£9) card, which will offer 15 downloads, is set to go on sale in about a months time. This announcement comes only a few days ahead of the scheduled release of the new Napster 2.0 software.

The prepaid card initiative is critical because it eliminates a significant barrier to the legitimate digital music market: how to involve teens and millions of other Americans who don't have credit cards," Napster president Mike Bebel, said in a statement.

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Thrax
29 Oct 2003, 2:08pm
Very good idea.

Sony's taken the same approach with their Gamecards for Everquest and Planetside.

BDR
29 Oct 2003, 2:27pm
It's really a good idea, and a smart one.

They'll have them out just in time to be stocking stuffers for Christmas, I'm sure.