There are people that use their pc for playing the latest games and if you want the eyecandy and high resolution, you need the latest. Although, this SLI have putted the cpu as the bottleneck which is really bad in my opinion. Especially when the manufacturers are struggling with heat. The first one who comes up with a cpu that can run 3 ghz under 90 watts of heat will win the race and right now, Intel looks to win that race and we all know how fast they are making sure those cpu's are at a price premium. The upcoming dual channel Dothan boards will probably make that a reality. Not to go off topic, but that's what happens.