I agree with the last statement made by Cliff. Its not just about computers, even mobile phone service providers have started this.

To be honest, haven't had any encounters with Intel as of now.
The day Patrick was following me on twitter I was talking about it for atleast another 24 hours.

It makes a lot of difference to a customer when a company jumps the walls and comes to a place where he spends most of his time eg:- Twiiter.