actually, it won't burn up @ all... clock throttling...
They claim that @ 2.8GHz it can't handle full load blah blah blah... assuming you got results identical to Dan's (0.78*c/w w/o the fan) and the maximum room temperature never exceeded 27*C (~80*F) you could keep a 48w heat load below 65*C, which is not quite good enough for a P4. However, Dan also tested it
super-quiet sub-two-watt case fan pointed at it from several inches away. And bing, there was that big forced air cooling improvement once again; it didn't take much to get the score down to only a hair above 0.5°C/W.
A sub-2w case fan is gonna move ~30cfm or less if it's 80mm and it will be very, very quiet. So, you assume 0.5*C/W, and the thing can now handle a 76w heat load, which is good enough for any P4 below 3GHz; the 2.8 dissipates 70w of heat, so it'd probably run somewhere around 62*C, which is uncomfortably warm but not dangerously hot.... I want an Athlon version!