Just thinking "beer" could give you beer goggles...

Enough booze [...] can even produce what are jokingly called 'beer goggles', which mean you judge people as more attractive when you are drunk.

But scientists now say that whatever effect someone expects from alcohol can be produced by simple exposure to flashes of alcohol-related words on a computer screen.

Friedman stresses that other studies have shown how simple words can sway our behaviour. One notable study found that after undergraduate students were subconsciously exposed to phrases such as 'old age' and 'bingo' they walked more slowly down hallways.