Hi I just joined. To answer your question,
If you want a "Bass Maximizer" you'll want a plug in that will do just that or you'll want to use compression. You'll see a lot of Direct X plugins out there. I would suggest you stay away from the BBE plug in. It sucks. The best plug in to get an overall bigger sound is iZotope Ozone: http://www.izotope.com/products/audio/ozone/index.html It is a 64 bit plug in so running it in real time only works on a two track master. I strongly recommend you read their mastering guide:

http://www.izotope.com/products/audi...zoneguide.html

There's an interesting bass maximizer 14 day demo here:

http://www.sonictimeworks.com/p_mast...f07c01441ccfe1

But you must read the simple help file to use the bass maximizer option. It too is a 64bit program and it has a very unique sound. However, it is definitly not worth the money to buy.

Sound Forge demo has tools you can try but if you have cool edit you should stick with it. Go to the Cool Edit forum and ask there your question as well!