I hope the game succeeds, but I kinda doubt it will. It depends too much on players actually working together as a team. It would work well as a clan vs clan game, but for that to become feasible, it needs to reach mainstream popularity first.

Little-known, doesn't have the advertising budget of EA (known for crushing superior products like NASCAR by Papyrus and NFL2k3 by Sega) and relying on intelligent cooperation from online players to achieve a series of goals. That's a steep hill to climb.