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Microsoft to unveil WinMo app store?

The undeniable success of the iPhone app store has set the stage for an inrush of competing offerings for other mobile platforms. Google’s upcoming Android platform is destined to have its own Marketplace, while many in the industry wondered how Microsoft would respond. No longer an enigma, an August 31 posting detailed a Microsoft job listing for Skymarket as “‘the place to be’ for developers wishing to distribute and monetize their Windows Mobile applications” with “mobile operator commercial integration.”

While the iPhone has been receiving a score of accolades, Microsoft must feel sheepish that it has no avenue to leverage its 3rd-party application library that outnumbers the iPhone’s 9:1.

The new application store for the popular Windows Mobile platform is expected to go live in association with the 2009 release of WinMo 7.

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4 Replies

  1. I don't see it working. Windows Mobile doesn't have the subculture that iAnything has.

  2. It'll work just fine. Deploy it as an integral part of the next WinMo release and it's guaranteed to be on every phone. Add even a fraction of the 18,000 applications WinMo features (compared to the iPhone's 2200) and you're in like flint.

    The WinMo community is massive, and uses some of the most common languages to program in. It just doesn't get much coverage because it's not hip, trendy or... Apple.

  3. You mean it's not a cult.

  4. Precisely.

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