Pepsi recently released a new app for iPhone promoting the Amp Energy Drink. The app is called “Amp up before you drink,” and is aimed at helping customers “score” with different types of women.

The app offers different types of women that users can pick from, and then offers them pickup lines based upon the woman. It also offers different activities that the “type” of woman would possibly enjoy. For example, for the “rebound” there is a list of ice cream shops, or for the “nerd,” it offers the “Wasn’t I in space academy with you?” pickup line.

The app also allows you to add names, dates, and comments about conquests to a “Brag list,” which can then be loaded onto Facebook, Twitter, or other social media sites. Because of this, considerable criticism has been leveled at the app, with one blog using the title, “Want to alienate women? Pepsi has an app for that.”

The Amp brand has since apologized through Twitter, stating that they were just trying to make light of how men pick up women; the tweets were tagged with #pepsifails. The same apology was also offered on the Pepsi and Mountain Dew Twitter accounts.

The apology has generated a new round of criticism, however, as the #pepsifails hashtag links the app to not only the Amp brand, but also Pepsi as a whole. Plus, the hashtag also admits that Pepsi fundamentally did something wrong–that it failed, which is something a company rarely admits.

You can still pick up this app in the iPhone store, if you’d like to work on your game.