Ol’ Fuad Abazovic has been doing some digging and reports that ATI has already put a name to its next generation of GPUs.

According to the report, the next-gen family is collectively known as Hecatonchires, or the fifty-headed, hundred-handed beasts of Grecian myth that managed to best the Titans. The desktop lineup appropriately contains three cards named Briareos, Gyes and Kottos, or one for each of the Hecatonchires proper.

Rumor also has it that the card will be a completely new architecture, rather than a much-improved riff on prior silicon as the 5870 was to the 48xx architecture. A headlining feature is said to be Multiple Instruction/Multiple Data (MIMD) shaders, which should dramatically boost GPU parallelism beyond what is offered by today’s SIMD cores.