A look at AMD’s 2009 mobile strategy
The notebook market has experienced explosive growth over the last 18 months. Thanks to the crowded arrival of the Netbook and a new focus on mobile lifestyles, this once-boring segment has become a lifeline in a time of devastating economic loss. While Intel plans to charge ahead with a new generation of the Atom, AMD has shunned the Netbook and created an entirely new class of sub-notebooks. As AMD looks to bolster the presence of their new form factor, we take a look at how they plan to get there.
Incubating a new market
After the firm hard-lined against Netbooks in November of last year, big green previewed its take on the thin’n'light at this year’s Consumer Electronics Show. Their vision was a new class of notebooks — dubbed value Ultra Thins — that would satisfy user performance expectations at a price point slightly above the Netbook.
Ready to 






