The new suggested pricing of the HD 7970 and 7950 are now $429 and $349, respectively—and arriving late to the price-cut party, the AMD Radeon HD 7870 joins its big brothers for the first time with a drop to just $299. The new pricing puts the 7900 boards into direct competition with the slower GTX 670, while the 7870’s new price tag falls in line with the expected pricepoint of the unreleased GeForce GTX 660.
It’s also worth noting that the company’s Three for Free promotion remains in effect at e-tailers like Micro Center and NCIX in Canada. The program provides free Steam copies of DiRT Showdown, Nexuiz and Deus Ex: Human Revolution (with The Missing Link DLC) with purchase of a Radeon HD 7900 Product; the total value of the bundle is worth more than $100. The 7870, meanwhile, comes with a free copy of DiRT Showdown, which floats around $50 on Steam.
AMD informs us that the new pricing takes effect immediately, but it may take up to two weeks for their partners to fall in line at places like Newegg. Point being: if you’re on the fence about one of these cards, wait until the new pricing takes effect.