The (tremendously) popular web comic, Penny Arcade, recently received an email from a fan; the fan, named Dave, had pre-ordered the upcoming Avenger controller. The Avenger controller’s marketing and PR team is called Ocean Marketing.
Dave had an honest and simple question, and handled it maturely. All he wanted to know was if the controllers he ordered in early November would arrive in time for Christmas like they were supposed to have. What happens next is a textbook lesson in PR and marketing douchebaggery. Read the Penny Arcade blog post to see just how far it goes.
I spent a few years in the social media marketing world, and in my time there, I have met many people who act like the fellow from Ocean Marketing. They are the same ones that will get you followers and “Likes” at any cost, no matter how ineffective or spammy. Just taking a look at their website reveals the “by the book”, cookie-cutter nature of their social media “expertise”: a keyword-rich website that brags of their SEO skills, and promises to get your company “more inbound links”. “Any PR is good PR” they say.
Well, they’re getting their links alright. Almost any gamer who reads any gaming website is assuredly never going to buy an Avenger product. “You just got told bitch” is the way these guys run their business, and that’s probably what’s going to end up happening to them.
They’re a trending topic on Twitter now, and believe me, it ain’t good.