Funny thing about enthusiasts...we all look for the best deal and sometimes whine about the high cost...but tally up what we actually spend on the entire box. It'll be much more than the average user. We're funny that way.

Yes, it's not getting from A to B that mathers, it's how much fun you had getting there that counts :P
That statement works somewhat better when you look at cars and motorcycles then computers, but computers can be fun to

By coming out with a BIG impressive Socket 940 FX processor...it grabs the headlines. It says "Hey...look at AMD!". Then AMD can follow up with other products once they have the attention of the readers.

Yes, AMD allready do Socket939 version of Athlon 64 FX though. But a Opteron 2XX system will still be nice. If you get that when dualcore gets out that means 4 cores instead, not to shabby