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A fine point!

"Casual" to me means "the fun is in the flavor and doing, not in the min/max win". Which isn't to say winning isn't fun, but rather that I'm not optimizing my entire experience for it.

For instance, one of the decks I made is a Hanzel & Gretel deck (possible because of the heavy fairy tale theme in the newest set). There's a trail of crumbs, a witch, an oven to sacrifice creatures, and a "Curious Pair" creature that creates food tokens. There's also a gilded goose, golden eggs, (I know we're a little off target from the tale but mechanically it works for the deck), a witch's cottage, and a gingerbread cabin. And there's a giant troll! The deck really plays well and can be a ton of fun. It feels good.

Can I register it in the next Standard tournament? Nope. I'd be embarrassed.

These "guild" decks I referenced above were kinda the lightbulb: preconstructed decks anyone can walk into your house and pick up and have fun playing, but you could never win a tournament with. Satisfying functionality, balanced against other decks so that skill level matters A LOT, and very flavorful.

I think there's a ton of room for that in Magic. The "rules" I made are an attempt to communicate the power level we're shooting for if other folks want to build a similar style of deck, where the priority is the experience and skill in piloting moreso than in the card obtaining or deck min/maxing,