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Apple talks mini iPod pricing
[link=http://www.macworld.co.uk]Macworld[/link] reports that Apple's new iPod mini has been met mostly with open arms, but is Apple's higher than expected pricing going to work against them after the products initial release?
[blockquote]Apple has already taken 100,000 pre-orders for the iPod mini, the company announced yesterday. Apple's senior VP worldwide product marketing, Phil Schiller, described response to the new product as "off the charts".
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iPod mini costs $249 in the US – that's just $50 less than the low-end iPod which offers a gargantuan 15GB capacity. Press reports before the announcement of iPod mini had speculated Apple would offer a sub-$100 device to compete in the flash-based music player market. The $249 price-tag Apple then announced generated a wave of criticism from users who believe that's too expensive. Does Apple think the price is right?[/blockquote]
[link=http://www.macworld.co.uk/news/top_news_item.cfm?NewsID=7957]Read more[/link]
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iPod mini costs $249 in the US – that's just $50 less than the low-end iPod which offers a gargantuan 15GB capacity. Press reports before the announcement of iPod mini had speculated Apple would offer a sub-$100 device to compete in the flash-based music player market. The $249 price-tag Apple then announced generated a wave of criticism from users who believe that's too expensive. Does Apple think the price is right?[/blockquote]
[link=http://www.macworld.co.uk/news/top_news_item.cfm?NewsID=7957]Read more[/link]
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