Amazon Unveils Search Tool
Amazon.com has quietly launched a test version of its long-awaited search engine, aiming to challenge industry stalwarts Google and Yahoo with new tools to navigate the Web.
Source: ZDNetA9.com, an independent unit of the Internet retailer, unveiled its Web site on Wednesday after nearly seven months of development. The search site touts a novel design that lets people sift through Web search results, store and view their own search history, and find book information from Amazon related to query terms. It also promotes a search toolbar that blocks pop-up ads.
"We want to enhance the customer e-commerce search experience, so we're using this beta iteration to gain firsthand commentary from our users," A9 spokeswoman Alison Diboll said. She would not say how long the site would be in beta form.
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