Pepsi's iTunes promotion goes flat

Spinner

Apple Computer said Wednesday that about 5 million free songs have been given away through a Pepsi promotion, far fewer than the 100 million tracks that could have been redeemed.

The 5 million free tracks Pepsi gave away were included as part of Apple's statement earlier Wednesday that it has sold 70 million songs in the first year of its music service. Apple said last fall that it hoped to distribute 100 million tracks in its first year, but when that figure was calculated, it was expected that more winning bottle caps would be redeemed.

Source: News.com