L.L. Bean Files Suit Against Pop-Up Advertisers
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Manchester, UK Icrontian
PORTLAND, Maine — L.L. Bean (search) filed lawsuits Monday against four companies it alleges used pop-up ads that appeared when some customers visited the clothier and outdoor gear retailer's Web site.
By creating ads that appear when Internet users visit L.L. Bean's Web site, retailers Nordstrom (search), J.C. Penney (search), Atkins and Gevalia (search) have traded on the company's name and infringed on its trademark rights, said Mary Lou Kelley, vice president for E-commerce at L.L. Bean.
"These advertisers are illegally poaching on L.L. Bean's trademark," Kelley said. "Using our trademarked name as a trigger to which you want to serve your ads causes customer confusion and crosses the line into trademark infringement."
Submitted by: profdlp
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By creating ads that appear when Internet users visit L.L. Bean's Web site, retailers Nordstrom (search), J.C. Penney (search), Atkins and Gevalia (search) have traded on the company's name and infringed on its trademark rights, said Mary Lou Kelley, vice president for E-commerce at L.L. Bean.
"These advertisers are illegally poaching on L.L. Bean's trademark," Kelley said. "Using our trademarked name as a trigger to which you want to serve your ads causes customer confusion and crosses the line into trademark infringement."
Submitted by: profdlp
Source:
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