Apple Readies Next-Gen MPEG-4 Part 10

KingFishKingFish
edited June 2004 in Nerdery
Apple Computer (Quote, Chart) is currently testing new video compression software that will eventually improve its QuickTime Player.
The company said the technology, known as MPEG-4 part 10 or H.264/AVC, is the next-generation video compression technology in the MPEG-4 standard. Already ratified by both the ITU and ISO MPEG, Frank Casanova, Apple Senior Director, QuickTime Product Marketing, told internetnews.com that the company is pole-positioning the improvements as the standard for video encoding for everything from 3G to High Definition (HD) broadcast.
Source: InternetNews

Comments

  • ThraxThrax 🐌 Austin, TX Icrontian
    edited June 2004
    I'm very excited about H.264. Either this or WMV9 will become the successor to current MPEG2 DVD encoding. It'll go quite well with Toshiba/NEC's AOD.
  • KingFishKingFish
    edited June 2004
    The technology sounds great, but why does it have a name sounding like something we're trying to cure with folding at home?

    KF
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