Apple Readies Next-Gen MPEG-4 Part 10

KingFishKingFish
edited June 2004 in Science & Tech
Apple Computer (Quote, Chart) is currently testing new video compression software that will eventually improve its QuickTime Player.
The company said the technology, known as MPEG-4 part 10 or H.264/AVC, is the next-generation video compression technology in the MPEG-4 standard. Already ratified by both the ITU and ISO MPEG, Frank Casanova, Apple Senior Director, QuickTime Product Marketing, told internetnews.com that the company is pole-positioning the improvements as the standard for video encoding for everything from 3G to High Definition (HD) broadcast.
Source: InternetNews

Comments

  • ThraxThrax 🐌 Austin, TX Icrontian
    edited June 2004
    I'm very excited about H.264. Either this or WMV9 will become the successor to current MPEG2 DVD encoding. It'll go quite well with Toshiba/NEC's AOD.
  • KingFishKingFish
    edited June 2004
    The technology sounds great, but why does it have a name sounding like something we're trying to cure with folding at home?

    KF
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