Sears Launches Consumer Electronics Line

KingFishKingFish
edited August 2004 in Science & Tech
Sears is creating its own line of consumer electronics in an effort to ride the digital wave.
The Hoffman Estates, Ill.-based retailer has started to sell its own Veos brand of projection televisions on its Web site. The 65-inch-screen TVs will start to appear in the company's stores in the fall, according to sources. DVD and other devices will follow. Developing and marketing an in-house line of electronics appears to be part of an overall strategy to try to sell more electronic entertainment items. In March, Sears stopped selling PCs and film cameras to free up shelf space for digital cameras, DVDs and software.
Are they going to be the first to offer that internet refrigerator we've heard so much about? -KF

Source: c|net

Comments

  • GHoosdumGHoosdum Icrontian
    edited August 2004
    And I thought they were exiting that market, since they just clearanced out all their electronics stuff!
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