Mercora: The Next Napster generation?
A new music network on the Internet is quickly gaining popularity and offers many unique features P2P pioneer Napster once did. The difference: Mercora uses a radio approach and promises to be "legal".
Source: Tom's Hardware GuideMercora basically is a network of audio channels. These channels are created by Mercora software clients which enable Internet users to webcast music located on their harddrives. The software is in public beta since May and since then has attracted more than 100,000 members and boasts about five million available audio tracks. Usually 9000 users log on during a day with 2000 - 3000 being online at any given time, which results in a continuous line-up of 200,000 to 300,000 tracks. The company was founded by Srivats Sampath, former CEO of McAfee.com and Atri Chatterjee. Instead of creating another music download business with tight margins, the two entrepreneurs believe to be able to transform the radio-business by using technologies the Internet offers. "Our vision is to change the way consumers search for music, how they listen to it and how they obtain it," said Chatterjee. One of the critical elements of Mercora is that it simply is legal. Mercora agreed to stay within the rules of the DMCA and pay license fees for the music played over its network. According to Chatterjee, this fact shields the Mercora from any legal action from the RIAA. Additionally, the company is in contact a subsidiary of the RIAA.
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