EA Sports Announces Across-The-Board Price Cuts

KingFishKingFish
edited November 2004 in Science & Tech
A new salvo was fired in the sports-game price war today as Electronic Arts announced drastic price reductions for almost all of its flagship EA Sports franchises.
Effective immediately, all console versions of Madden NFL 2005 and NHL 2005 will retail for just $29.95, which is $20 less than the original prices for both. NBA Live 2005 and NCAA Football 2005 will be discounted by $10, so the games will now sell for $29.95 and $39.95, respectively. All four games are rated "E" for Everyone. Frank Gibeau, EA’s Senior Vice President of Marketing, naturally had great things to say about the price drop. “People who buy sports games late in the season tend to be more casual players. Our pricing strategy will be a big draw during the holidays and will attract new players to EA Sports.”
Source: GameSpot
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