Price Tag Added To Online Music Videos
After years of reluctantly treating music videos as free promotional tools, record label Universal Music Group is planning to charge Internet and satellite companies whenever they play.
Source: c|netThe change, which is likely to be followed by other record labels, marks a potentially substantial shift in the economics of the online-entertainment world. Some of the most popular entertainment services, such as Yahoo's Launch and the AOL Music service, are built around streaming millions of free videos a month to customers.
Label executives have long bemoaned their initial precedent-setting decision to provide MTV with virtually free access to music videos in the early 1980s. Universal's decision marks an attempt to ensure that the label profits from an on-demand medium that is quickly becoming the modern version of MTV.
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