Amazon Under Fire For Data-Gathering Techniques

KingFishKingFish
edited March 2005 in Science & Tech
If you're a customer at Amazon.com you're already familiar with the "You might like..." ads place around the site, calculated based on previous purchases youve made on the site. Well Amazon is going even further to target products to consumers habits, and some privacy advocates aren't pleased.
Amazon sees such data-gathering as the best way to keep customers happy and loyal, a relationship-building technique that analysts consider potentially crucial to besting other online competitors.

But some privacy advocates believe Amazon is getting dangerously close to becoming Big Brother with your credit card number.
Submitted by: Camman

Source: MSNBC

Comments

  • RWBRWB Icrontian
    edited March 2005
    I think this technology can be amazing and great for us, but like the atom bomb, it can be used in a very bad way as well.
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