Adobe Buys Macromedia in Stock Buyout
primesuspect
Beepin n' BoopinDetroit, MI Icrontian
In a bit of rather shocking news, it appears that Adobe, Inc., creators of professional video and graphic design software such as Photoshop and Premiere, has purchased direct rival Macromedia. Macromedia is also in the business of professional design software, most notably Flash and Dreamweaver. Where this leaves Macromedia's product portfolio, one can only imagine. Full details can be found at the press release at Adobe's website.
Source: Adobe.com
Source: Adobe.com
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Comments
Say goodbye to freehand and fireworks, that much I can almost guarantee...
There are two ways of looking at this.
1) The "Darth Gates" approach. If you can't beat your competition...buy them and make them go away.
2) If you want more financial profit. Buy your competition and own both sides of the fence.
I don't think that Macromedia products will go away overnight. Adobe may integrate the Macromedia code/philosophy into a future Adobe release and merry the names thus swaying Macromedia fans over to Adobe.
EG: New Adobe Web Designer
And the Macromedia logo will be incorporated itnto it.
I think both products will be available for a time but a migration will occur to begin moving Macromedia fans over to Adobe. There will be more emphasis on making a new Adobe product and less R&D into Macromedia.
The Adobe site is slammed, but Macromedia has a press release about it right here http://www.macromedia.com/macromedia/proom/pr/2005/adobe_macromedia.html
i love adobe
I hope they don't try to cram adobe's tool interface onto flash and call it a new version. That's my biggest fear.
Has anyone ever read a statement more full of bullshit ever?
Actually, I have. That statement isn't bs, thats what should be done in a takeover like that. You buy out the other company to get ahold of their stuff and use it in your own, thus improving your product. This isn't just a takeover where you buy the company and flush them down the toilet because they were a competitor, Adobe WANTS to not only make more profit but to use Macro's software in their own. I don't understand why everything in the software business world has to be the Emperor taking over and disbanding the sentate all the time...
On second thought...... Geeks, geek industry, gotta find a bad guy somewhere who is on the dark side...