Sony, Toshiba Mull Unified Format to Avoid DVD War
Spinner
Birmingham, UK
Reuters today are reporting that Sony and Toshiba are in talks to develop a common standard for next-generation DVDs to end a fierce battle over formats that has been threatening to stifle the industry's growth.
Source: ReutersSony and Toshiba have reportedly already begun briefing Walt Disney Co. and other Hollywood movie studios for approval of a unified standard, paving the way for the signing of an agreement between the rival camps.
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