"Cyber Monday" Fact or Hypefiction?

GHoosdumGHoosdum Icrontian
edited November 2005 in Science & Tech
Recent media coverage that points to the Monday after Thanksgiving as "Cyber Monday", or the biggest online shopping day of the year, turned out to be a false rumor which was spread by online marketing firms to try to make hype become reality.
The genesis of the concept goes back even further. Shop.org member Shmuel Gniwisch, chief executive of the online jewelry site Ice.com, recalls getting an e-mail from Shop.org last year, suggesting that online retailers come up with their own marketing hook to match Black Friday. "The online guys got together and said, 'Let's give people something different,'" he says. "The reality is, we didn't notice anything special" on the Monday after Thanksgiving.
The article says 779,000 hits on the term, which came into existence a week and a half ago. Now, I'm seeing 1.14 Million hits, many of which are news stories much like this one.

Source: Business Week

Comments

  • EnverexEnverex Worcester, UK Icrontian
    edited November 2005
    Yay, lets commercialise everything.
  • primesuspectprimesuspect Beepin n' Boopin Detroit, MI Icrontian
    edited November 2005
    That's exactly what I was wondering - i've never heard of "cyber monday" until.... well, monday.. .:shakehead
  • BLuKnightBLuKnight Lehi, UT Icrontian
    edited November 2005
    I don't care what they call it if they give me some good deals. This year, there weren't too many deals. Last year, there were tons of computer accessories for a good price. This year, we got some DVDs we wanted and that's about it.
  • CammanCamman NEW! England Icrontian
    edited November 2005
    well I doubt it generated any extra sales, I heard a lot of people go "hey you hear that Monday is supposed to be the biggest online shopping day?" but that was about it. Although I was going to not buy anything online specifically to not take part of the retarded buying frenzy associated with "Black Friday" but I saw an awesome deal at NewEgg and had to do an impulse buy
  • profdlpprofdlp The Holy City Of Westlake, Ohio
    edited November 2005
    I'm declaring this Thursday, December 1st, as "ProfDay". It's very important for the national economy for you to send me all your money on that day. It's also very important to my own personal economy.

    Give 'til it hurts. :cool:
  • IamMrRayIamMrRay Otis, MA
    edited November 2005
    There should be a "we have bad marketing strategies day" where all the CEO's little idea making people hit themselves in the head when they find out that let's be a lemming day didnt result with people running off cliffs in large numbers when the population hits a high number ....leeeeeeyroooy jeeennnkkkkinnnnns!
  • IamMrRayIamMrRay Otis, MA
    edited November 2005
    I forgot to mention they use wooden blocks to hit their heads...while chanting that thing from Monty Python and the holy grail...I can hear it now...

    "Eeeey Oy ay me doooe meei aayyy, Eeeyy Iye doe mis requiem"...Clomp!!!
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