Nielsen Acknowledges the DVR

GHoosdumGHoosdum Icrontian
edited December 2005 in Science & Tech
According to CNET, Nielsen Media Research, the company responsible for television ratings monitoring, has finally taken steps to measure TV watching habits that incorporate use of a DVR.
The steps are a radical change for Nielsen, reflecting an overall paradigm shift that's shaking up the television world. The audience is taking control. And TV companies are scrambling to catch up.

"Viewers are tearing down the technological walls that once isolated their TV sets," Nielsen CEO Susan Whiting said Thursday at the Digital Entertainment and Media Expo here. "They represent formidable challenges, especially the younger generation, who are often more comfortable with change than their elders."

Indeed, what's increasingly evident in television's rush into the digital age is that the archetypal couch potato may be an endangered species. How companies react to this new kind of viewer, one who's increasingly as active as a video-game player, will recast the foundations of the media business over the next decade.
I wonder what the networks will actually DO about it?

Source: CNET

Comments

  • TheSmJTheSmJ
    edited December 2005
    I'm sure that once TV is entirely digital, shows will be simply downloaded/streamed to the set whenever the viewer wants. At this point, ratings would be based on how many times a show is downloaded.
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