Search Engine Traffic at an All Time High

JengoJengo Pasco, WA | USA
edited February 2006 in Science & Tech
According to Nielsen/NetRatings search engine traffic is ever increasing; Google still ahead as the most popular search engine. Yahoo comes in second as most popular search engine.
"The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior," says Ken Cassar, senior director of analytics at Nielsen/NetRatings.

"Online search is the primary tool most people rely on to do everyday research," he says.

Google not only ranked first out of approximately 60 search engines, it also widened the gap between itself and number two Yahoo by grabbing 48.8 percent of all search traffic in December, or nearly 2.5 billion searches, up from 43.1 percent during the same time a year earlier.

Search activity on Yahoo fell slightly to 21.4 percent of the total, down from 21.7 percent in December 2004.

MSN saw the steepest drop-off as its share of searches fell to 10.9 percent from 14 percent, Nielsen/NetRatings says.
Source: PCWorld

Comments

  • EnverexEnverex Worcester, UK Icrontian
    edited February 2006
    Of course it's increasing, more people with more machines = more people with internet = more people searching for things.
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