PS3 Will Help Sony's Recovery

WingaWinga MrSouth Africa Icrontian
edited June 2006 in Science & Tech
Sony boss Howard Stringer has assured shareholders that he's turning the company's fortunes around with PS3 a major factor in the growth.

Sony's losses for the first quarter of this year were US$578 million. Investment in PlayStation 3 was one of the reasons cited. Stringer said the company is on target to hit an operating profit of 5% by April 2007, however, margins this year are down to less than 2% due to PS3's introduction.

Stringer has stated that Sony is on target with all the tracking plans. "If we deviate at all, we will make changes necessary to achieve those targets, recognizing there is a dynamic and competitive environment out there in which we operate."

Sony's Computer Entertainment boss, Ken Kutaragi said the firm will sell 100 million PS3s.

Source: Next Generation

Comments

  • PirateNinjaPirateNinja Icrontian
    edited June 2006
    They better price it under 300 if they want to sell 100 million
  • RWBRWB Icrontian
    edited June 2006
    Seems that they are putting all their eggs in one basket.
  • tethax
    edited June 2006
    the profit will also be made off the PS3 games and other parts and pieces needed to make it run, like it really should in the first place.

    dad, "here is your PS3, Jimmy!"

    jimmy, "Oh cool! i can't wait to buy the power cord and the controllers!"


    *accidentally posted as guest*

    [fixed]
  • WuGgaRoOWuGgaRoO Not in the shower Icrontian
    edited June 2006
    i gaurntee you that even if the core unit is arounf 500 bucks, it will be totally bought out...and people will be yet again running over old ladies and newborn toddlers alike to get their hands on its batarang look a like controller
    HAIL NINTENDO!
  • airbornflghtairbornflght Houston, TX Icrontian
    edited June 2006
    people will buy it to start off, then as sony starts recouping its costs, it will lower the prices.
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