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Napster unveils payment cards
Yesterday, the online music retailer Napster unveiled its own prepaid cards to target teenagers and others without credit cards. A $15 (£9) card, which will offer 15 downloads, is set to go on sale in about a months time. This announcement comes only a few days ahead of the scheduled release of the new Napster 2.0 software.
[blockquote]The prepaid card initiative is critical because it eliminates a significant barrier to the legitimate digital music market: how to involve teens and millions of other Americans who don't have credit cards," Napster president Mike Bebel, said in a statement.
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[link=http://news.zdnet.co.uk/internet/ecommerce/0,39020372,39117419,00.htm]Read more[/link]
[blockquote]The prepaid card initiative is critical because it eliminates a significant barrier to the legitimate digital music market: how to involve teens and millions of other Americans who don't have credit cards," Napster president Mike Bebel, said in a statement.
[/blockquote]
[link=http://news.zdnet.co.uk/internet/ecommerce/0,39020372,39117419,00.htm]Read more[/link]
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Sony's taken the same approach with their Gamecards for Everquest and Planetside.
They'll have them out just in time to be stocking stuffers for Christmas, I'm sure.