Facebook the "Next Big Thing"?

Two months ago, Facebook opened its API to indepedent developers. Since then, applications built exclusively for Facebook have skyrocketed, and the idea of a "MySpace/Facebook killer" vaporized - it's impossible to offer more features than an entire development community.
For an interesting essay on the company's prospects and the effects being felt throughout the industry, <a href="http://www.readwriteweb.com/archives/the_impact_of_facebooks_platform.php">read on</a>.
For an interesting essay on the company's prospects and the effects being felt throughout the industry, <a href="http://www.readwriteweb.com/archives/the_impact_of_facebooks_platform.php">read on</a>.
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Quoted for emphasis.