Apple goes on the attack

jokerz4funjokerz4fun Michigan Icrontian
edited October 2008 in Science & Tech
Apple went back on the attack this past weekend with its latest TV ad. The company pokes fun at Microsoft's $350 million ad campaign for Windows Vista. Also see the "V word" ad immediately proceeding it; Apple's really not pulling any punches this week.

In the newest ad, Apple implies Microsoft is wasting dollars on advertising rather than putting it... Continue reading

Comments

  • UPSLynxUPSLynx :KAPPA: Redwood City, CA Icrontian
    edited October 2008
    Funny little ad, as always.

    But really take a look at this. Apple isn't even advertising a product any more. With this new volley, they're just sending jabs at Microsoft. Nothing more. They're not even implying that Apple better distributes their funds for their product - regardless if that can be assumed or not.
  • SnarkasmSnarkasm Madison, WI Icrontian
    edited October 2008
    Funny little hypocritical ad.
  • jokerz4funjokerz4fun Michigan Icrontian
    edited October 2008
    Lynx its true, you never hear what Apple has to offer or how there systems perform. The ad's only focus is to show how bad "PC" is.
  • GargGarg Purveyor of Lincoln Nightmares Icrontian
    edited October 2008
    Yeah, 'cuz Apple doesn't spend a disproportionate sum on advertising. :rolleyes:
  • EffektEffekt
    edited October 2008
    Haha, I gotta agree with the Apple company though, Microsoft shouldn't be spending so much money on advertisements.
  • SnarkasmSnarkasm Madison, WI Icrontian
    edited October 2008
    Why, exactly?

    That's a good lemming.
  • BuddyJBuddyJ Dept. of Propaganda OKC Icrontian
    edited October 2008
    Public perception is crucial to sales. Apple has done a great job marketing their products. Microsoft hasn't lately. They're in a great position having the largest market share, but the last real good Windows advertising campaign was when they had XP come out and they were sticking those funky butterflies on everything. It's been too long so now it's time to rebuild the image.

    This is nothing new. General Motors is doing the same thing. They've been in a great position for a long time but people finally got tired of lame cars. So now they're spending money to improve public perception of their bread and butter cars. Toyota is the same. They've ridden a reputation of quality for 20 years. Now they're getting hit as perception changes and people are saying, "hmm, maybe the Corolla isn't that great." It's time to spend money and improve the brand's standing.

    Profitability doesn't require the best product. All you need to do is convince people they need it. Only then does the money come.
  • UPSWeezerUPSWeezer Behind you... GENTLEMEN Icrontian
    edited October 2008
    I just saw this on TV.
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