Autodesk Purchases Softimage

UPSLynxUPSLynx :KAPPA:Redwood City, CA Icrontian
edited October 2008 in Science & Tech
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Yesterday Autodesk announced that it was to acquire Avid's Softimage. This news has rocked the 3D animation industry to its core. The merger ... Continue reading

Comments

  • ThraxThrax 🐌 Austin, TX Icrontian
    edited October 2008
    Well-written, Bobby. Very. Good job.
  • BLuKnightBLuKnight Lehi, UT Icrontian
    edited October 2008
    Great article. With the market dipping as low as it is, I expect we'll see quite a few more mergers and acquisitions.
  • UPSLynxUPSLynx :KAPPA: Redwood City, CA Icrontian
    edited October 2008
    :D

    Whats interesting though is that the entertainment industry is doing well. There will always be a need for people to be entertained - especially in hard times. I'm curious as to what is hurting Avid in the big picture financially.
  • CBCB Ƹ̵̡Ӝ̵̨̄Ʒ Der Millionendorf- Icrontian
    edited October 2008
    UPSLynx wrote:
    what is hurting Avid in the big picture financially.

    FCP
  • UPSLynxUPSLynx :KAPPA: Redwood City, CA Icrontian
    edited October 2008
    CB wrote:
    FCP

    You really think so?

    I don't know of many television studios who use FCP over Avid. And few film studios edit movies in FCP. The consumer home market, FCP has taken a firm grip without question. But professionally that's a tough call.

    But I guess any diverted sales are a loss of money any way you shake it.
  • swithdrawnswithdrawn Savannah, GA
    edited October 2008
    This is a little irking. I hope Side Effects and Newtek continue to hold their own.
  • BLuKnightBLuKnight Lehi, UT Icrontian
    edited October 2008
    UPSLynx wrote:
    :D

    Whats interesting though is that the entertainment industry is doing well. There will always be a need for people to be entertained - especially in hard times. I'm curious as to what is hurting Avid in the big picture financially.

    I heard the same thing on the No Agenda podcast a few weeks ago. (John C Dvorak and Adam Curry) As I recall, the restaurant business follows the same pattern.
  • CBCB Ƹ̵̡Ӝ̵̨̄Ʒ Der Millionendorf- Icrontian
    edited October 2008
    NCTV18 in Kentucky was using FCP when I was working there, and I found it vastly superior to the AViD I had to use on my PC at home, then when I went to the NAB/BEA convention in LasVegas in 2003, the FCP booth was crammed with people the whole time, and the AViD guy was begging people to come take some of the sqeeezy stressballs and talk to him. It might be coincidence, but most people I've interacted with in the field prefer FCP.

    Then again, most of the people from the industry that I've interacted with are from local news stations, and small studios. I never really had much contact with major movie studios, and they certainly don't go to NAB/BEA conventions.
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