Its a shame too, because it just brings their content to a wider audience. I fail to see how greater saturation/penetration of the available audience is BAD.
You're not visiting the Hulu website. Therefore you're not giving Hulu page impressions. Therefore you're not giving content providers an accurate count of people interested in IPTV/web media.
Maybe, but that takes tiiiiiiime. Because these are big corporaaaaaations.
And in the meantime, while they figure out what to do, they say no. They'd rather restrict unnecessarily just in case they're losing revenue than let it go until they figure it out for sure.
Man, I can't wait for the day a company says "Wait, if we engender good feelings from users, maybe they'll be more apt to trust us!" Of course, that contradicts the "Ok, I've gotta make sure I'm a douchebag so these users know their place!" rule.
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Maybe I'm missing some grander vision of a future in which I pay $.50/minute to view TV shows over my computer.
And in the meantime, while they figure out what to do, they say no. They'd rather restrict unnecessarily just in case they're losing revenue than let it go until they figure it out for sure.