AMD really needs to develope something innovative to stay competative. You can only survive with inferior products undercutting on price for so long before you wind up as the GM of the microprocessor market.
They had the Athon 64, it was superior, why did they not rule the market then?
What AMD needs is a fair, level, competitive market full of well educated consumers.
AMD was gaining more market share in a shorter amount of time than it ever had in the history of the company with the Athlon 64. Rather than follow up on the groundswell of good will with another great architecture, it fell flat on its face with the crappy Phenom. It has only barely recovered with the Phenom II, but the earnings reports still paint a dire picture for a company which was once moving into the black.
Rome was not built in a day. It was destroyed a hell of a lot faster.
Okay guys, mark my words. Call Phenom crappy, AMD's last earnings picture bleak, or say whatever you want. Here is what I see: AMD's worst days are over. Phenom II is a good enough product together with the ATI products and restructuring (shrinking) of the company to make AMD profitable again. I believe, at the latest Q1'10, AMD will be back in black with a good lesson learned about overgrowth.
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What AMD needs is a fair, level, competitive market full of well educated consumers.
Because marketing rules the market, as long as your product is not an utter piece of garbage.
AMD was gaining more market share in a shorter amount of time than it ever had in the history of the company with the Athlon 64. Rather than follow up on the groundswell of good will with another great architecture, it fell flat on its face with the crappy Phenom. It has only barely recovered with the Phenom II, but the earnings reports still paint a dire picture for a company which was once moving into the black.
Rome was not built in a day. It was destroyed a hell of a lot faster.
But it is practically impossible to dominate the CPU market for AMD simply because Intel is such a behemoth with a revenue two times its closest competitor (Samsung) and ~12% of the production capacity in semicon industry.