007 may have done it years ago, but the Mythbusters did it for real long before these guys. I'd also be really surprised if the mythbusters were the first people to ever rig up a remote control system for a car.
The fact that they've written an application for their phone that allows them to do that is interesting, but honestly it's not hard to see where they got the idea. Mythbusters remote-controlled car uses a radio controller... Cell phone is just a programmable radio...
You make a good point, but I still think it's interesting, if very impractical. I will not be driving my car with my phone, that's for sure....especially considering it's a dumb phone.
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edited for lots of context problems.
-drasnor