CNN: PBR is for Hipsters

CBCB Ƹ̵̡Ӝ̵̨̄ƷDer Millionendorf-
edited December 2009 in Food & Drink
http://money.cnn.com/2009/12/10/news/companies/pbr_pabst_blue_ribbon.fortune/index.htm
While PBR's success stems from its niche, dive appeal, it isn't actually the cheapest of the cheap. PBR is at least $1 a case more than Busch Light and Keystone Light, says Benj Steinman of Beer Marketer's Insights. PBR drinkers may want to look down-market, but they're willing to spend a little bit extra to make sure no one mistakes them for the mainstream.

Comments

  • ThraxThrax Professional Shill, Watch Slut, Mumble Hivemind Drone Austin, TX
    edited December 2009
    That's about right, yeah.
  • edited December 2009
  • shwaipshwaip bluffin' with my muffin
    edited December 2009
    pbr is almost always the cheapest beer on tap here in seattle. a happy hour pint of pbr ranges from $0.50 to $1.50. And it's delicious.
  • GrimnocGrimnoc Marion, IN
    edited December 2009
    "We found it was the hipster crowd, the music crowd," says Stewart, who became the PBR brand manager in 2002 before leaving the company four years later. "They liked it because it didn't have a lot of advertising behind it."

    Of course. Why not? I mean, this makes perfect sense.
  • edited December 2009
    The last pitcher of PBR I purchased was at the Coral Inn crab house in Dundalk MD many years ago. The beer came out light orange, I asked the waitress if they intentionally added some food coloring to the beer, she said, nope, its just orange.

    You know what. I'll give anything a 2nd chance, I'm buying a six of PBR cans tonight to honor this thread.
  • AnnesAnnes Tripped Up by Libidos and Hubris Alexandria, VA
    edited December 2009
    Some of the bars in DC sell a pint of PBR for the same price as a pint of Guinness. Absurd.
  • GrimnocGrimnoc Marion, IN
    edited December 2009
    Annes wrote:
    Some of the bars in DC sell a pint of PBR for the same price as a pint of Guinness. Absurd.

    False.
  • AnnesAnnes Tripped Up by Libidos and Hubris Alexandria, VA
    edited December 2009
    http://www.scienceclubdc.com/

    Never mind the terrible flash-based site. Just check out the Happy Hour prices in the top-left.
  • GrimnocGrimnoc Marion, IN
    edited December 2009
    Annes wrote:
    http://www.scienceclubdc.com/

    Never mind the terrible flash-based site. Just check out the Happy Hour prices in the top-left.

    Annes, please desist from responding to my unsolicited toolbag remarks with logic and proof. Thank you.
  • UPSLynxUPSLynx :KAPPA: Redwood City, CA
    edited December 2009
    Damn the man! They oppress us! Never conform! Indie rock! Crack open a PBR!
  • GrimnocGrimnoc Marion, IN
    edited December 2009
    UPSLynx wrote:
    Damn the man! They oppress us! Never conform! Indie rock! Crack open a PBR!

    Yep. That's about it. :)
  • pseudonympseudonym Michigan
    edited December 2009
    Pleased pseudo is pleased.
  • BuddyJBuddyJ Dept. of Propaganda OKC
    edited December 2009
    All my indie friends drink Newcastle.
  • GnomeQueenGnomeQueen The Lulz Queen Mountain Dew Mouth
    edited December 2009
    Most of my indie friends drink Killians.
  • UPSLynxUPSLynx :KAPPA: Redwood City, CA
    edited December 2009
    All my indie friends don't drink because they're Grimnoc and they whine too much.

    OK, my other Indie friends drink good stuff.
  • edited December 2009
    Most of my indy friends drink wine.
  • lunchb0xlunchb0x Lansing, MI
    edited December 2009
    The bar near work servers PBR. Not because it caters to hipsters but because it's a hick bar. A hick bar where the patrons think that you're "making fun of them" by playing Dream Theater on the Jukebox.

    That bar is such a dive, but they do have $2.50 Jack and Cokes
  • GrimnocGrimnoc Marion, IN
    edited December 2009
    UPSLynx wrote:
    All my indie friends don't drink because they're Grimnoc and they whine too much.

    OK, my other Indie friends drink good stuff.

    1. A rum and coke is a waste of a good coke.
    2. Your other indie friends all sit around pontificating existentialism and drinking whatever is considered cool (but not too cool), as long as it is sanctioned by all the other indies.
    Most of my indy friends drink wine.

    I see what you did there Mr. "Don't worry, you're in the inner circle." :)
  • GargGarg Purveyor of Lincoln Nightmares
    edited December 2009
    If PBR is on tap at a bar here, it's usually the cheapest thing. There's a fantastic pizza joint here that has $4 pitchers. I usually spring for better beer, but there's no arguing with that pitcher price.
  • fatcatfatcat Mizzou
    edited December 2009
    May I present the single greatest thing about Missouri:

    tumblr_krm53rTdsY1qz7b4yo1_500.jpg

    ok...ok..there are two great things about Missouri:

    rest-fh.jpg

    the only things that keep this man sane in this misery
  • UPSLynxUPSLynx :KAPPA: Redwood City, CA
    edited December 2009
    Wheat on tap must be heavenly
  • edited December 2009
    Woodchuck and/or Strongbow on tap... now THAT is heavenly.
  • chrisWhitechrisWhite Littleton, CO
    edited December 2009
    Grose (PBR)

    Need to try more Boulevard, that wheat was almost as good as Breckenridge Brewery's Agave Wheat...*ducks*
  • SnarkasmSnarkasm Madison, WI
    edited December 2009
    I see some Tank 7 in that shot...
  • edited December 2009
    Chris, you and I are in opposite boats here. You need to try more Blvd. and I need to try more Breckenridge. Gonna have to get some while up at ichq since I can't find any for the life of me around here.
  • GnomeQueenGnomeQueen The Lulz Queen Mountain Dew Mouth
    edited December 2009
    ardichoke wrote:
    Woodchuck and/or Strongbow on tap... now THAT is heavenly.

    Blehh, we need to take you to England and get you some REAL cider, boy.
  • waxwax A mere 2800 feet north of Detroit
    edited December 2009
    "People don't like to be shouted at," says Jack Anderson, CEO of brand design firm Hornall Anderson, which works with beer companies. "It's more authentic and cooler if you discover it or you're told by a friend. "

    and... http://www.youtube.com/watch?v=snhiofL2Rh4
  • AnnesAnnes Tripped Up by Libidos and Hubris Alexandria, VA
    edited December 2009
    All of you just come to me. We'll go on a beer bar crawl. MD, VA and DC, 4 beer bars, between them they have anything you could ever want. It would be a lot of driving :-/
  • chrisWhitechrisWhite Littleton, CO
    edited December 2009
    Chris, you and I are in opposite boats here. You need to try more Blvd. and I need to try more Breckenridge. Gonna have to get some while up at ichq since I can't find any for the life of me around here.

    I'm actually just now sampling all of their beer and so far I'm somewhat unimpressed with everything but their Agave Wheat and Vanilla Porter (which I LOVE), all of it's solid but nothing to kill for. Between them and New Belgium we're pretty good though. I just wish I could get more San Francisco beers here.

    So, assuming the job situation allows for it I'm thinking I'll be driving to EPIC this year, in which case I'll bring some good CO beers with me. And. I'm really hoping to stop by New Glarus on the way :respect:
  • edited December 2009
    Blehh, we need to take you to England and get you some REAL cider, boy.
    Fine by me. Just keep the beer/ale away, I hate the stuff.
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