Pepsi to skip Super Bowl, launch $20m social media campaign

GnomeQueenGnomeQueen The Lulz QueenMountain Dew Mouth Icrontian
edited December 2009 in Science & Tech
Pepsi to skip Super Bowl, launch $20m social media campaign

Comments

  • AlexDeGruvenAlexDeGruven Wut? Meechigan Icrontian
    edited December 2009
    This is an interesting and insanely ballsy move. I hope it pays off for them. Will be interesting to see, for sure.
  • ButtersButters CA Icrontian
    edited December 2009
    I can imagine what went down in their conference/board room....

    Marketing Exec #1: "I don't think we can make Superbowl fans any more obese than they already are..."

    Product Manager #2: "Lets make a facebook flavor, this will make people fat!"

    Meeting Attendees #1-25: HrAz & Hi5z
  • BobbyDigiBobbyDigi ? R U #Hats ! TX Icrontian
    edited December 2009
    Does anyone watch the Superbowl commercials anymore? After the lack of funnys + Getting DVR service, the last two years I've just fast forwarded.

    -Bobby
  • NiGHTSNiGHTS San Diego Icrontian
    edited December 2009
    I don't have enough fingers to count the number of people that watch the Superbowl JUST to watch the commercials...

    I enjoy them (usually) as much as the game.
  • photodudephotodude Salt Lake, Utah Member
    edited December 2009
    I watch the commercials after the fact, football is so not my thing
  • chrisWhitechrisWhite Littleton, CO
    edited December 2009
    ^ I'm the same way.
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