They did a line of PSUs called Performance Power, but this is their first 80+ Gold series. And, yeah they had better have Seasonic under the hood to charge those prices but that is still high imo.
Keep in mind, the suggested retail on a PSU will probably be a good 20% higher than the price you see on newegg. These appear to be premium units. A good power supply can go in your next build, then the next, then the next if you buy it right. I know there is allot of competition, but the flat modular cableing is a differentiated feature that interests me. I dig it.
Comments
A good review of the PSU if you can muddle through the Deutsch.