Shinola's first automatic watch AMA
primesuspect Beepin n' BoopinDetroit, MI Icrontian
edited November 2017 in Style
Today we launched our Lake Erie Monster, which is a limited edition launch to introduce our Argomatic R-150 movement (a cosmetically modified Ronda R-150 Mecano). The R-150 will be in future products as well, including a Runwell. AMA.
Have my babies?
Where is the lens flare?
JJ wasn't there that day.
@AlexDeGruven now. $2250 for the collector's edition. They won't last long
How much will the non-collectors edition be?
Not sure we will make a non collectors edition of this dive watch. This movement will go in other styles in 2018. Pricing undecided
What does 'cosmetically modified' mean in this sense, and why do that?
This should be interesting to watch:
It has a seamonster on it! do want...
We etch our logo into the rotors. If I had to guess, I would say it has to do with trade/legality stuff. Not sure why, TBH.
Could also be to prevent counterfeiting
Plans to assemble the movement in Detroit instead of buying ebauches and just casing them?
Hmmmm an Erie diving watch. Looks out window .... interesting indeed.
None at all. We're definitely not set up for that. Would require a complete retrofit and months-long training for our entire team.
(PS: when my co-workers read "just" casing or "just" assembling, they get offended because it minimizes their skills and training.)
When are you coming to New York?